Category Archives: Graphic Design

Regional Arts

Tasmanian Regional Arts Logo/type

The Brief:
Update the Tasmanian Regional Arts logotype to appeal to a younger demographic for years to come without alienating the current clients / members. The design should be bold, elegant, use red, ideally be typographical, cheap to produce in print / vinyl and incorporate the current logo’s dancer ribbon if appropriate.

The Design:
With black Letter Gothic Standard and a red highlight on “arts” to visually tie the red of the logo to the red in the type, the design keeps things simple and elegant. As most material to be printed on is white already, costs to print a design with a white background are in stark contrast to multi-coloured approaches. The trim forms of Letter Gothic Standard further compliment the white background and boldness of the red logo.

The logo slopes up towards the peak of the text creating a visual flow with balance alone while the slender dancer’s ribbon peeks through the abstracted shape within, staying faithful to the previous design.

Promo News

Promo Magazine: News

The Brief:
Create a layout for a news section using a mimimum of 3 different photos in the spread.

The Design:
Using a full-page photo as a background to set a tone for the main article, the design plays off the already interesting grid and colours of the image by constraining the colour palette of the foreground items to greyscale and playing to the strengths of the background instead of fighting it. Size of the article headers and their placement establish a visual heirarchy immediately while the large negative space above maintains breathing room amongst the cluster of articles.

Remade 2015

Remade 2015: Sustainable Wearable Art Show

The Brief:
Elegant, Timeless & Bold. The Remade Fashion Show needed a fresh look using typography that would retain the sustainability message of the show while avoiding the connotations attached to existing iconography such as recycling / waste management.

The Design:
The elegant Sans-serif type and strong grid of Century Gothic serve as a foundation to ground the grotesque and dynamic forms of a custom font, created exclusively for the design that showcases a thematic connection to the “Remade” brand as the tangram element breaks down and is remade with each glyph.

The single-colour design keeps things classy and allows it to be reproduced in different mediums on the cheap, in spirit with the values of the show.